# What is PTAL?

## Reimagining Advertising for Web3

We're an advertising protocol for the web3 ecosystem; helping brands (advertisers) and dapps (publishers) connect with their audiences via a permissionless, decentralized advertising protocol.

We believe the current market for advertising is stagnant, among the issues facing advertisers and publisher alike are:

* **Market Concentration:** A few companies control most of the market
* **Fairness:** Arbitrary policies leading to demonetization or deactivation
* **Expensive:** Ever rising cost and decreased ROI

PTAL seeks solves these problems with:

1. **Openness:** Advertisers and publishers interact in a permission-less manner  
2. **Self-governance:** The community set and enforce their own policies   
3. **New Ad Formats:** Web3 unique advertising that appeal to the target audience

## Quick Links

The Web App:

{% embed url="<https://app.ptal.at/>" %}

Our White Paper:

{% content-ref url="../white-paper/digital-advertising-101" %}
[digital-advertising-101](https://docs.ptal.at/about/white-paper/digital-advertising-101)
{% endcontent-ref %}

If you're an advertiser or a publisher, we've put together some helpful guides for you to get setup with our product quickly and easily.

{% content-ref url="../how-to-guides/register-as-publisher" %}
[register-as-publisher](https://docs.ptal.at/about/how-to-guides/register-as-publisher)
{% endcontent-ref %}

{% content-ref url="../how-to-guides/running-a-campaign" %}
[running-a-campaign](https://docs.ptal.at/about/how-to-guides/running-a-campaign)
{% endcontent-ref %}


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://docs.ptal.at/about/overview/what-is-ptal.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.