Hello, Please Take A Look
  • ▶️Overview
    • 👋What is PTAL?
    • 💡Our Mission
    • ✨Key Benefits
  • 📖White Paper
    • 🧮Digital Advertising 101
    • 🧮The Ad Tech Stack
    • 🧮Industry Pain Points
    • 🧮Web3 Specific Pain Points
    • 🧮Digital Ads x Blockchain
    • 🧮The PTAL Approach
    • 🧮Ad Tech Transparency
    • 🧮Decentralized Moderation
    • 🧮Web3 Native Ad Units
    • 🧮A Vision for the Future
  • 👀Sponsored Casts
    • 🔰Farcaster
    • 🗣️KOLs
    • 🌟Sponsors
    • 👮Audiences
  • 🌐Working with PTAL
    • ⛓️Blockchains
    • 🏢Media Agencies
    • 📺Brands
  • 🔩HOW TO GUIDES
    • ⛏️Register as Publisher
    • 📺Running a Campaign
    • 📊Checking Your Performance
  • ⁉️FAQ
    • 🔑Key Concepts
    • 📱Contact Us
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  • Reimagining Advertising for Web3
  • Quick Links
  1. Overview

What is PTAL?

NextOur Mission

Last updated 1 year ago

Reimagining Advertising for Web3

We're an advertising protocol for the web3 ecosystem; helping brands (advertisers) and dapps (publishers) connect with their audiences via a permissionless, decentralized advertising protocol.

We believe the current market for advertising is stagnant, among the issues facing advertisers and publisher alike are:

  • Market Concentration: A few companies control most of the market

  • Fairness: Arbitrary policies leading to demonetization or deactivation

  • Expensive: Ever rising cost and decreased ROI

PTAL seeks solves these problems with:

  1. Openness: Advertisers and publishers interact in a permission-less manner

  2. Self-governance: The community set and enforce their own policies

  3. New Ad Formats: Web3 unique advertising that appeal to the target audience

Quick Links

The Web App:

Our White Paper:

If you're an advertiser or a publisher, we've put together some helpful guides for you to get setup with our product quickly and easily.

🧮Digital Advertising 101
⛏️Register as Publisher
📺Running a Campaign
▶️
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https://app.ptal.at/