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  • ▶️Overview
    • 👋What is PTAL?
    • 💡Our Mission
    • ✨Key Benefits
  • 📖White Paper
    • 🧮Digital Advertising 101
    • 🧮The Ad Tech Stack
    • 🧮Industry Pain Points
    • 🧮Web3 Specific Pain Points
    • 🧮Digital Ads x Blockchain
    • 🧮The PTAL Approach
    • 🧮Ad Tech Transparency
    • 🧮Decentralized Moderation
    • 🧮Web3 Native Ad Units
    • 🧮A Vision for the Future
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  • 🌐Working with PTAL
    • ⛓️Blockchains
    • 🏢Media Agencies
    • 📺Brands
  • 🔩HOW TO GUIDES
    • ⛏️Register as Publisher
    • 📺Running a Campaign
    • 📊Checking Your Performance
  • ⁉️FAQ
    • 🔑Key Concepts
    • 📱Contact Us
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  1. HOW TO GUIDES

Register as Publisher

PreviousBrandsNextRunning a Campaign

Last updated 1 year ago

The PTAL protocol allows publishers to mint "ad units", which represent specific areas on a website that can run ads.

An "ad unit" represent a combination of place and size of an ad. In this example website with both a banner at the top and at the side there would be two ad units. One representing the blue bar across the top and one representing the gray box to the right.

Similar to traditional advertising, an SDK is still required to be placed on the publisher website in order to deliver ads.

Minting An Ad Unit

Minting an ad unit is free. Based on the ad unit and advertiser criteria, PTAL will start delivering ads as soon the ad unit can be matched with a campaign and the website has been integrated with PTAL's SDK.

Note we're currently in closed alpha and require your address to be whitelisted in order to mint an ad unit.

The first step to minting an ad unit is to connect your wallet. We currently support:

  • Metamask

  • Rainbow

  • Coinbase Wallet

  • Wallet Connect

We're currently deployed on the Polygon network and will be adding support for other networks.

The minimal required information are the following:

  • The website where the ad will be running on

    • Please include the https:// portion

  • The size of the ad unit or banner

Once you've confirmed the information, click on the "Submit" button and proceed to minting

Once the information has been encrypted, you can proceed to mint the NFT with the Publisher configuration by clicking on the Mint AdUnit button.

This will generate an transaction for you to submit.

After you've minted the ad unit, please reach out to us for how to integrate the PTAL SDK!

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Integrating with PTAL as Publisher
Website Example:
https://computer.howstuffworks.com/web-advertising3.htm