Farcaster
Last updated
Last updated
Sponsored Casts are PTAL's way of allowing advertisers to reach audiences organically via Farcaster, a decentralized social network built with a focus on interoperability, user autonomy, and privacy.
Here's a quick 3 min overview of Sponsored Frames from PTAL:
Using Farcaster Frames, which turns casts into interactive dApps, advertisers can work with Farcaster KOL to bring sponsored messages to their audience. KOLs gets to choose which sponsors to work to make sure they're promoting something they believe in.
In addition, PTAL created a market place where KOLs and Advertisers can work together to bring sponsored advertising to the Farcaster audience in a transparent way.
Unlike traditional advertising, PTAL is giving the audience a role in the ecosystem as well, as moderators helping to ensure the quality of the advertising. Moderators will be able to earn rewards from good moderation and helping settling disputes.
To learn more about sponsored casts, click on one of the personas below: