✨Key Benefits

Web3 Native Advertising

We want to create ad experiences that follows the natural form and function of the user journey across Web3 platforms. This requires new advertising formats that feel natural and the brand experience is seamless across platforms. Leveraging the multimedia functionality and the programmability of NFTs, we can create contextually relevant, non-disruptive experience for web3 audiences.

Data Transparency

One important aspect of creating an open market for advertising is data transparency. However, we must balance this with protecting the business secrets of publishers and advertisers. In particular, information such as bidding price should not be made public to avoid collusion and for maximize market efficiency.

PTAL takes the approach of partially encrypting some of the sensitive campaign and publisher data, while making data such as volume and transaction available, in order to increase market transparency and trust.

In the future, zero knowledge proofs can take the place of encryption to provide further transparency while protecting business secrets of market participants.

Brand Safety

Crypto can be an intimating space for brands. PTAL's decentralized moderation helps to make sure publishers and advertisers are honest. Through a combination of manual and automated moderation and an incentive mechanism that economically punish bad behavior, PTAL ensures that brands are only shown on the appropriate publisher properties and that the advertising is not mislead or malicious.