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  • ▶️Overview
    • 👋What is PTAL?
    • 💡Our Mission
    • ✨Key Benefits
  • 📖White Paper
    • 🧮Digital Advertising 101
    • 🧮The Ad Tech Stack
    • 🧮Industry Pain Points
    • 🧮Web3 Specific Pain Points
    • 🧮Digital Ads x Blockchain
    • 🧮The PTAL Approach
    • 🧮Ad Tech Transparency
    • 🧮Decentralized Moderation
    • 🧮Web3 Native Ad Units
    • 🧮A Vision for the Future
  • 👀Sponsored Casts
    • 🔰Farcaster
    • 🗣️KOLs
    • 🌟Sponsors
    • 👮Audiences
  • 🌐Working with PTAL
    • ⛓️Blockchains
    • 🏢Media Agencies
    • 📺Brands
  • 🔩HOW TO GUIDES
    • ⛏️Register as Publisher
    • 📺Running a Campaign
    • 📊Checking Your Performance
  • ⁉️FAQ
    • 🔑Key Concepts
    • 📱Contact Us
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  1. Working with PTAL

Blockchains

PreviousAudiencesNextMedia Agencies

Last updated 1 year ago

PTAL can help blockchains jump start their own advertising ecosystem by integration all the dApps in the ecosystem into a single advertising network. The benefit would be each dApp can now access a large network of similar minded users with existing assets.

This will create a network effect for the blockchain, where each incremental dApp integrated will increase the density of the advertising network, leading to significantly lower customer acquisition costs for each new dApp. This can be a significant competitive advantage to attract projects to deploy on a new chain.

Specifically, PTAL can:

  • Create a digital advertising network for the chain, where each dApp can access all the available inventory in the ecosystem

  • Create a Web3 native ad unit standard for the ecosystem, allowing each dApp easily list their inventory

  • On-board and educate dApps within the ecosystem on how to use digital advertising as an additional avenue of user growth

  • Introduce media agencies and Web2 brands into the ecosystem to foster additional growth

For blockchains with grant programs, PTAL can apply as an applicant and build out the necessary software, on-boarding materials, and user education for dApps within a particular chain or ecosystem.

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Viral vs. Network Effects. Source: nftx.com