Web3 Native Ad Units
Last updated
Last updated
To best target the Web3 audience, advertising must appear seamless, with contextual relevance and non-disruptive. This will require building new ad units that fit into the Web3 user journey. Applications like wallets, NFT galleries, metaverses will need their native ad units to create an immersive experience for users.
PTAL will work with various dApps in the ecosystem to create native ad units that seamlessly blend into the web3 user journey. These ad units will appear as a natural part of the web3 experience, allowing brands to reach consumers as an integrated part of their experience and provide engagement that are natural and relevant.
Below is an example of a dynamically generated ad unit, where a brand logo has been superimposed on the background of a profile picture NFT.
Here is another example of a billboard advertising from the Cryptovoxel metaverse.
