🏢Media Agencies

For Media Agencies, a decentralized advertising protocol will introduce both challenges and exciting opportunities.

By lowering the barriers to entry, a larger network of publishers and advertisers can be on-boarded. These publishers and advertisers will have limited experience with performance and brand advertising, presenting an exciting new business opportunity and market.

Another benefit will be the shift in monopoly power away from larger platforms to smaller, more focused networks, where agencies can create more tailored solutions and leverage their expertise to develop deep relationship between publisher and advertisers.

At the same time, the transparency provided by blockchains will allow media agencies to better diligence their clients and provide more tailored solutions. This data transparency will also require media agencies to adopt new business models that embrace data transparency to deliver better performance and unlock more budget.

PTAL can help Media Agencies with:

• Business development opportunities in the Web3 ecosystem

• Creation of new product and services based on Web3 native ad units and campaign formats