Hello, Please Take A Look
  • ▶️Overview
    • 👋What is PTAL?
    • 💡Our Mission
    • ✨Key Benefits
  • 📖White Paper
    • 🧮Digital Advertising 101
    • 🧮The Ad Tech Stack
    • 🧮Industry Pain Points
    • 🧮Web3 Specific Pain Points
    • 🧮Digital Ads x Blockchain
    • 🧮The PTAL Approach
    • 🧮Ad Tech Transparency
    • 🧮Decentralized Moderation
    • 🧮Web3 Native Ad Units
    • 🧮A Vision for the Future
  • 👀Sponsored Casts
    • 🔰Farcaster
    • 🗣️KOLs
    • 🌟Sponsors
    • 👮Audiences
  • 🌐Working with PTAL
    • ⛓️Blockchains
    • 🏢Media Agencies
    • 📺Brands
  • 🔩HOW TO GUIDES
    • ⛏️Register as Publisher
    • 📺Running a Campaign
    • 📊Checking Your Performance
  • ⁉️FAQ
    • 🔑Key Concepts
    • 📱Contact Us
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  1. White Paper

A Vision for the Future

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Last updated 1 year ago

With blockchain enabled data transparency and a network of decentralized validators, PTAL can revolutionize the digital advertising industry by dramatically lower costs while raising the quality of data and advertising.

Advertisers no longer have to deal with black box reports and opaque ROI calculations. They can diligence the quality of publishers performing these ads by checking their historical data. Advertisers can also issues bounties for the moderation network to verify that the ads are correctly placed and delivered.

Similarly, high quality publishers can standard out with strong performance history and command premium prices. They can better plan their delivery and choose to work with high quality advertisers. The moderation network can provide verifiable proof that the advertising was delivered as promised.

By opening up the data layer and introducing open moderation, blockchain powered advertising like PTAL can lower the overall cost of campaigns while increasing the quality and trust worthiness. If you would like to learn more, please contact us below:

📱Contact Us
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